The Highland Spring Still Water 500ml eco bottle™ is the brand’s first 100% recycled* and recyclable plastic bottle.
Following a hugely successful trial in 2018 the bottle launched nationally in early 2019 in selected retailers.
The new eco bottle joined the existing Highland Spring natural source water range, where all bottles are already 100% recyclable. Highland Spring is committed to reducing packaging waste and the move marks a significant milestone in efforts to help keep plastic in the circular economy.
The eye-catching label features a burst of green to reflect the positive impact on the environment plus a ‘100% recycled* plastic bottle’ message to help people understand more about recycled and recyclable plastics.
With shoppers expressing a significant desire for more eco bottles at trial stage, the launch has been followed by further 100% recycled* and recyclable plastic eco bottles added to the Highland Spring range during 2019 including a kids format.