Nestlé’s partnership with farmer-owned dairy co-operative First Milk, aimed at championing regenerative farming practices in Pembrokeshire, where Princes Gate water is bottled has been covered on ITV News.
The project gives local farmers dedicated support and select interventions suited to their farm, promoting the soil’s health to help increase water infiltration and reduce run-off, with the goal to capture an additional 250 million litres of groundwater each year.